Branding Your Business

Well this is the first “topical” post of graphicdesignsiouxfalls.com, and we’re going to hit a big one! Branding! What is branding you ask, well it doen’t have anything to do with cattle :-) Businessdictionary.com branding your businessdefines it as: the entire  process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Whew! That’s a lot to take in! We’ll we’re just going to hit on one part tonight and that is continuity or consistency in your look and graphics. We have seen it time and time again, the logo maybe the same but the rest of the document doesn’t look anything like the web site, or business cards or signage. Consistency in branding means creating marketing materials that match. This will do several things. First, your message will be stronger and you will start to gain recognition with your customers, two, you’ll save money, instead of starting from scratch on every project you’ll have a graphics “pool” you can pull from to save on design time, and third, it will make you look good. I know that’s not much but we think you’ll get the idea, if you want to learn more about branding your business product or services, get in-touch with 5j Design today, we’d love to help. Have a great night!

Jake 

Welcome to Graphic Design Sioux Falls

Thanks for visiting, glad to have you hear checking out our site. Graphicdesignsiouxfalls.com is the official blog of 5j Design LLC. It’s purpose is to serve Sioux Falls with great resources for graphic design, from tip and tricks to resources for getting great graphic design. We hope you enjoy our posts and find your time on our site refereshing and fun. Talk to you again soon!

Jake