Category Archives: Graphic Design

How do you track your leads?

Do you know where your leads are coming from? How do you currently track your leads? We want to know! Please complete out survey below and we’ll have some tips and tricks in the next posts! Check back soon!

 

5 Simple Ways to Save on Printing Costs

Paper isn’t getting any cheaper so getting the most for your dollar is always desired. I want to share 3 simple steps you can take to save some cash on your next print project(s).

1. Get more than one bid. The reasons are obvious here. By getting multiple quotes you can make sure you are getting the most for your money and avoid getting price gouged by just printing with the “regular guys”. I would get at least three quotes on any potential print project.

2. Print multiple projects at the same time. Are you doing a series of mailers through out the year, do you have several versions of a flyer (e.g. different locations)? Ask you printer about costs for running everything at the same time. By doing this you will avoid multiple setup charges and lower your per-piece cost dramatically in some cases. If you are having large quantities printed, a lot of printers will gladly store your extra materials.

3. Make sure your custom design is not adding to your costs. Sure I love custom shaped, and fun sized print pieces as much as the next guy, but if your on a budget this can eat it up in a hurry. If your not sure your print concept is going to fit your budget, bring it in to your printer and they will gladly make suggestions on simple ways to cuts cost.

4. Have you looked at printing via an Online Printer? I am all for printing locally but sometimes the pocket book wins out. If your budget is tight I would suggest checking out an online printer. Typically you can save a lot on your project. Now you will have shipping expenses too, but you’ll still come out on top! Remember to plan ahead when ordering online, typically they are a bit slower in turn around that the local shops. I would suggest www.gotprint.com to check out some pricing.

I hope you have found these quick tips helpful. If you have tips of your own we would love to hear them! Leave your comments below! And as always if you have any questions make sure to shoot us a line. Have a wonderful Easter holiday.

Jake

Branding Your Business

Well this is the first “topical” post of graphicdesignsiouxfalls.com, and we’re going to hit a big one! Branding! What is branding you ask, well it doen’t have anything to do with cattle :-) Businessdictionary.com branding your businessdefines it as: the entireĀ  process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Whew! That’s a lot to take in! We’ll we’re just going to hit on one part tonight and that is continuity or consistency in your look and graphics. We have seen it time and time again, the logo maybe the same but the rest of the document doesn’t look anything like the web site, or business cards or signage. Consistency in branding means creating marketing materials that match. This will do several things. First, your message will be stronger and you will start to gain recognition with your customers, two, you’ll save money, instead of starting from scratch on every project you’ll have a graphics “pool” you can pull from to save on design time, and third, it will make you look good. I know that’s not much but we think you’ll get the idea, if you want to learn more about branding your business product or services, get in-touch with 5j Design today, we’d love to help. Have a great night!

JakeĀ