Category Archives: Graphic Design

Wendy’s updates their logo…first time since 1983

NEW YORK (AP) — Wendy’s pigtails are getting a tweak.

For the first time since 1983, the Dublin, Ohio-based fast food company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain.

Instead of the boxy, old-fashioned lettering against a red-and-yellow backdrop, the pared down new look features the chain’s name in a casual red font against a clean white backdrop. An image of the smiling, cartoon girl in red pigtails floats above — though this girl looks more vivid and not quite as childlike.

In an interview with The Associated Press, CEO Emil Brolick said the current logo had served the company well for the past three decades, but that it was time for an update. Still, Brolick said he was encouraged by consumer feedback in testing dozens of new logo variations over the past several months.

“When we pushed things too far. They very much reeled us back,” he said, noting that it showed just how attached people are to the brand.

It’s only the fifth logo update since founder Dave Thomas opened the first Wendy’s in 1969, and perhaps the most significant. The makeover comes as the chain known for its square burgers and chocolate Frosty shakes struggles to redefine itself in the face of intensifying competition from the likes of Panera Bread Co. and Chipotle Mexican Grill Inc., which are seen as a step up from traditional fast food.

Wendy’s push has intensified since Brolick came on as CEO about a year ago. In addition to raising perceptions about its food, Brolick is focusing on renovating outdated restaurants with a look that features natural lighting, flat-screen TVs and a variety of seating options, including cushy chairs in nooks.

The idea is to create a more inviting atmosphere where consumers feel they can relax. Starting in March, Wendy’s says the updated logo will start appearing on newly built and renovated restaurants.

It’s still far from clear whether Wendy’s broader reinvention will succeed. But sales at its restaurants open at least a year have edged up for the last five quarters. Craig Bahner, the company’s chief marketing officer, notes that all brands need to evolve.

“It’s a tangible signal of change,” Bahner said.

The Wendy’s name and original logo were inspired by founder Dave Thomas’ daughter, whose real name is Melinda Lou (her siblings couldn’t pronounce her name when they were younger, so they called her “Wenda,” which turned into “Wendy”).

Thomas thought the name conjured the image of the wholesome hamburger restaurant he dreamed of opening.

In his book “Dave’s Way,” Thomas recalls how the family dressed up Wendy, then 8 years old, in a blue-and-white striped dress for the opening of the first location. To make her pigtails stick out, they put pipe cleaners in her hair. That’s roughly the image of the little freckle-faced girl in the logo.

In undertaking the redesign, the company realized there were three key elements that had to be preserved; the image of the little girl, the color red and the way the “Wendy’s” font swerves up — what executives call “the wave.”

In the new logo, Bahner notes that Wendy’s pigtails peek out from the oval frame, bringing her forward and making her more dynamic. It will be part of the new restaurant design that Wendy’s is looking to expand to its roughly 6,000 locations in North America.

Brolick has noted that the revamps “enhance all dimensions of the Wendy’s experience” and that renovated locations see a 25 percent bump in sales. By 2015, Wendy’s plans to have half its 1,425 company-owned locations renovated.

Ultimately, Brolick wants the company to be seen as a “top-end” fast-food chain — better quality than McDonald’s, but perhaps not at the same level as Panera.

“Our goal is to be a five-star restaurant at a three-star price,” he said.

Building on the introduction of its sweet baked potato and Bacon Portabella Melt cheeseburger this year, the company is now looking at introducing whole wheat buns and flatbreads. Brolick says those type of ingredient tweaks can have a big impact on perceptions about the healthfulness and quality of the chain’s food.

The changes are even extending to employee uniforms, which will be updated next year to have a more tailored look.

The early feedback is positive and Brolick says workers like them — so much so that they would no longer feel uncomfortable wearing them outside the restaurant.

 -By Candice Choi, AP Food Industry Writer | Associated Press

Does your Facebook page need a makeover?

Does your business have a Facebook page? Does your page need a makeover? 5j Design specializes in maximizing your businesses influence through social media. Contact us today @ 605-368-1852 or zach@5jdesign.com

Facebook Campaigns

5j Design is excited to announce a brand new project available to those who are looking to maximize their Facebook influence. This project is called “Campaigns”. We provide customized Social media campaigns focused on brand awareness, visual impact and network presence.

  • Social media is the #1 online activity.
  • People spend 1 out of every 6min online on social media.
  • Facebook accounts for 1 out of every 5 pageviews on the internet worldwide.
  • Facebook has 845 million monthly active users.
  • 50.3% of the USA population is on Facebook.
  • 57% of Facebook users are female, 43% are male.
  • The average time spent on Facebook per visit is 20 minutes.
  • 250 million pictures are uploaded daily.
  • 2.7 Billion “Likes” every day.

IS YOUR BUSINESS TAKING ADVANTAGE OF SOCIAL MEDIA?

Facebook has become a place where people, businesses and causes have become one. People have always relied on their friends for recommendations from what to buy, where to go and what’s new. These conversations are happening on Facebook! People want to connect with their favorite businesses and share it with their friends.

So whats in a campaign?

  • Step 1 – Setup – We will setup and or update a Facebook page for you.
  • Step 2 – Design –We will create custom graphics and a landing page for special deals.
  • Step 3 – Advertising -We will design a custom ad and advertise your page on Facebook for 6 weeks.
  • Step 4 – Branding & Promotions – We will layout 6 weeks of promotions to help generate likes, talk, and shares.
  • Step 5 – Evaluation & Review – After the 6 week campaign we will give you a review of the campaign, who you reached and what worked best.

Here are some recent Facebook Campaigns we have done:

Facebook is growing and businesses need to take advantage of this market. Building relationships with customers and reaching new people is important to the success of your business. Facebook and 5j Design can help! We can help you and your business reach new customers, interact with existing clients and help with influence on Facebook.

If you are interested in starting a Facebook campaign please contact us today: jake@5jdesign.com or zach@5jdesign.com

 

Affordable custom website

Are you looking for a website? 5j Design offers affordable custom websites for you that will help you and your business. Contact us today for a quote – jake@5jdesign.com or zach@5jdesign.com.

Twitter Backgrounds

This is a post from Blake from You Design It

Twitter is used as a sounding board for brands big and small. One aspect that can’t be overlooked on your Twitter profile is the background. The design and style can speak volumes, sometimes more than the tweets themselves. We’ve put together a list of ten different backgrounds on Twitter to inspire you to create a look that can say much more than 140 characters ever can.

Vectips

vectips twitter backgroundVectips is all about vector graphics. What better place to show off your vector chops than on your Twitter background. It can serve as a canvas for graphic designers to display their work while tweeting their latest announcements.

Go Media

go media twitter imageGo Media added a personal touch with a photograph of the members of their design and development team. This gives a face to their Twitter voice.

RollingStone

rolling stone twitter backgroundRolling Stone is an edgy, trendy magazine that is renowned for their magazine covers of the same vein. Turning their Twitter background into an art gallery of magazine covers is a great way to connect to their followers.

Black Sheep PR

black sheep twitter imageryBlack Sheep PR is a small firm with big ideas. They stand out from the crowd with an elegant but yet contemporary pattern for a background featuring their mantra “Rock Out with Your Flock Out”.

Nike Sports Wear

nike twitter designWhat could be more suitable for the Nike company as a Twitter background than a design that instantly puts the visitor in mind of a sneaker box? Simple and understated, Nike gets their message across without trying to overdo it.

SunDrop

Sun drop TwitterSunDrop wants you to know its taste is crisp and refreshing. The message is received loud and clear with this background. Makes you thirsty doesn’t it?

VH1

Twitter VH1VH1′s Twitter background is cool, fresh, and modern looking. They chose not to feature the logo in the background and it pays off.

H&M

HM Twitter background designH&M knows sex sells. So does pretty women in a bikini. Job well done H&M.

Reggie Bush

Reggie Bush Twitter BackgroundReggie Bush opted for the stylized image of himself. It portrays speed and athleticism. Precisely what he embodies.

Tory Burch

twitter tory burchThe Tory Burch brand is elegant and refined. The framed images in the background collectively emit the same feeling.

These Twitter backgrounds all vary both in subject and style. All are effectively done with relevance and message in mind. The consistency of brands across social channels are important in both content and design. Does your Twitter background say the same thing your tweets do?

Contact 5j Design to get started on a custom twitter background.

 

 

Special offer!! 1000 Business cards custom designed.

Recent 5j Design logos

Here at 5j we love designing and helping people through the process of creating. Over the past month we have had the privilege of working on some great projects, and we wanted to share with you the finished products.  These are a few of the logos we recent finished:

  1. Reverb Church – Rapid City 
  2. Patriot Pops – Popcorn Lamberton, MN
  3. Brimark Inn – Sioux Falls
  4. Willow Creek Photography – willowcreekimages.com
  5. Our Saviors Lutheran Church – Sermon series Graphic

Contact us today for a free quote! www.5jdesign.com

29 ways to stay creative

Have you ever gotten your vehicle stuck? Maybe in the snow or mud. You know your stuck almost before it happens, this feeling of “oh no” what am I going to do…for most we think we can get ourselves unstuck. We gas the vehicle and turn the wheels, we rock it back and forth. And what ends up happening is we get ourselves stuck even worse. For most people getting stuck is the worst possible scenario. This is true also with creativity. Many times we hit a rut creatively and no matter how hard we try and push through we eventually succumb to the “creative dead zone”, a place of blank screens and doodles of 3d boxes. But how do we avoid this creative rut? I recently ran across a list of 29 ways to stay creative.

Today I want to pass on some tips and tricks to keep yourself fresh.

  1. Make lists
  2. Carry a notebook everywhere
  3. Try free writing
  4. Get away from the computer
  5. Quit beating yourself up
  6. Take breaks
  7. Sing in the shower
  8. Drink coffee (I couldn’t agree more, but I would like to re-word this to: “Drink good coffee”. In this day in age we have so many great roasters and coffee shops available to us. Read this article if you would like to learn How to choose good coffee . Two of my favorite coffee roasters and shops in Sioux Falls are Coffea and Black Sheep. If you live in the area be sure to go and get a cup of coffee.)
  9. Listen to new music (This for me is one of the greatest ways to be inspired. I will frequently go listen to the Billboard top 100 and listen to whats popular. This works best if you listen to music outside of your preferences (country, hip hop, folk, etc).
  10. Be open
  11. Surround yourself with creative people
  12. Get feedback (Feedback is great, but it depends on who you seek it from. Nothing is worse than getting feedback from someone who doesn’t understand your project and bases everything off of their preferences. The best feedback is from those who have a different perspective then yours but still understands the purpose of feedback.)
  13. Collaborate
  14. Don’t give up
  15. Practice
  16. Allow yourself to make mistakes
  17. Go somewhere new
  18. Count your blessings
  19. Get lot’s of rest
  20. Take risks
  21. Break rules
  22. Don’t force it
  23. Read a page out of the dictionary
  24. Create a framework
  25. Stop trying to be someone else’s perfect
  26. Got an idea…write it down (This is a fantastic practice. This is even easier today with the technology of iphones and droids and the thousands of apps available to write ideas, capture pics & videos. Do yourself a favor and start this today!)
  27. Clean your workspace
  28. Have fun
  29. Finish something

 

-Zach Bauer, 5J Design

29 ways to stay creative by http://paulzii.tumblr.com/post/3360025995