Jacksonville’s new logo was unveiled earlier this month and you can see for yourself how much better it looks. Personally I love the new ears, eyes, and overall shape the most. And have you compared those spots?!
What are some things that you like/hate about the new design?
Of course there will always be some who prefer the old logo, which reminded me of when Augustana College
in Sioux Falls changed their logo 5 years ago.
When I was going to school there, I remember loads of people who were upset at the change (including myself).Now looking back on it, I suppose the new Ole does pose a more fierce threat than the lovable old Ole. In the end it’s all about the image you want your logo to portray.
It’s really interesting how I never really noticed how dated and tired the old logos looked until they were placed next to the new ones. – This made me start to wonder how many other logos out there need an update?
Next time you see an advertisement on TV or while you’re shopping for groceries, try to find a logo that could use a good coat of polish.
Does your logo need a makeover? You might not realize how bland your logo is until you see it next to your future branding.
If you’re thinking you could use a new logo or would like to freshen up your tired old logo, send us an email at firstname.lastname@example.org or email@example.com.
Posted in Branding, General News, Graphic Design
Tagged 5j design, Augustana College, Creative, graphic design, Jacksonville Jaguars, logo, revamp, Sioux Falls, update, visual impact
The average internet user decides within the first 10 seconds whether or not a site is worth their time.
If you manage to get them to stick around for longer than that, odds are they’ll hear what you have to say.
People don’t like to read webpages. People like to view webpages.
There is a phrase spreading across the internet known as TL;DR — meaning, “too long, didn’t read.” People do not like giant walls of text and will often skim over large paragraphs to find small chunks they can easily digest. One way to add interest and break up your information is with images.
Show, don’t Tell
Far too many businesses clutter their homepage up with too many paragraphs of text and not enough attention grabbing material. Rather than tell customers how delicious and golden your chicken is over the course of 2-3 paragraphs, let a photo speak for itself.
I’m not saying you should eliminate text all together. In fact, too many photos can be distracting. The important thing is to find a nice appealing balance.
Take a look at the homepage of your website. Are there some walls of text you should break up? Do you have an attention grabbing photo? Ask yourself what your potential client is looking for when they go to your website, and then deliver that thing!
Odds are, they aren’t coming to your website for a wall of text. They want quick fast info, or they want a visual of the service/product you provide.
As always, if you have any questions, comments, or if you’re searching for advice, let us know below or email us at firstname.lastname@example.org