Well this is the first “topical” post of graphicdesignsiouxfalls.com, and we’re going to hit a big one! Branding! What is branding you ask, well it doen’t have anything to do with cattle Businessdictionary.com defines it as: the entire process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Whew! That’s a lot to take in! We’ll we’re just going to hit on one part tonight and that is continuity or consistency in your look and graphics. We have seen it time and time again, the logo maybe the same but the rest of the document doesn’t look anything like the web site, or business cards or signage. Consistency in branding means creating marketing materials that match. This will do several things. First, your message will be stronger and you will start to gain recognition with your customers, two, you’ll save money, instead of starting from scratch on every project you’ll have a graphics “pool” you can pull from to save on design time, and third, it will make you look good. I know that’s not much but we think you’ll get the idea, if you want to learn more about branding your business product or services, get in-touch with 5j Design today, we’d love to help. Have a great night!